The color palette I propose consists of middle red purple, pink raspberry, Portland orange and mikado yellow. Mcdonalds, Burger King, In N Out Burger, Pizza Hut are just a few examples of this palette used in food marketing and branding. Fast food chains have these colors ingrained into the minds of many customers. Taking into account color phsycology, these colors are intended to stimulate the feeling of hunger. The current brand colors are Red, Dandelion yellow, Orange and Blue. This wordmark is a slightly altered version of the Rubik font.
This makes the stylized waveform an ideal candidate for the Audacity logo.
Regardless of how users listen to their audio while working in Audacity, the waveform will be the most prominent element they will see. Many use in-ear headphones or mid range to high end studio monitors. Over the ear headphones aren’t the only way users play, record or edit audio. Because of the current trends a headphone icon can be difficult to effectively represent what Audacity is all about in an era dominated by mobile technology. With the advent of smartphones and advances in UI design, headphone icons have become synonymous with elements used for web, app or default phone menu items or packaging design info. In the past, the Audacity logo featured headphones as a prominent feature. This waveform icon is designed to be readable when scaled down. A waveform was already apart of the Audacity logo and with some adjustments can be the focus of the brand. The goal for the logo design was to capture what Audacity is all about. The waveform is also an ode to the current Audicatiy ideogram. The logomark is a stylized waveform utilizing negative space to create an “A” for Audacity. This one is certainly different that the rest. Editing suites are completely sealed from the office bustle, while a screening room provides a space for unwinding and watching the results of the office’s frenetic creativity.Here is my Audacity logo redesign proposal. Other intimate break-out areas include boardrooms lit with custom lighting that carries the theme of stealthily integrated tech: the cable channels are cast into the concrete floor and discretely run into the tables. The separation instills a sense of intimacy for the eating area, useful because it doubles as a set for on-camera cooking demos. Walnut-and-glass-clad cubes float down one side of the office, separating the kitchen from the main space. Lighting, augmented by giant east facing windows, can be adjusted for filming. Most of the office is open concept, with employees at reconfigurable desks with optional privacy screens. The podium makes visitors feel important the added lift helps with on-camera sightlines. The room is elevated a foot from the rest of the office for both poetic and practical reasons. That irreverence intensifies immediately beyond the lobby, where visitors step into a fully stocked saloon.Īdjacent to the bar, the Bear Room is both a meeting area and the signature interview space, where sound equipment and lighting can be optimized for filming. Unexpected touches, like the neon sign, give a taste of Vice’s sense of quirky irreverence. The industrial lobby captures, through giant panes of steel-framed glass, the hive of activity throughout. Upon entry, you are immersed in the vivid world of the Vice brand. Attuned to the needs of its client, the design team infused a decommissioned factory with the informal, relaxed vibe of a classic cigar lounge, then stealthily layered technology, lighting, and sound equipment throughout. Rambunctious audacity exemplifies new Vice officesĪ rambunctious, audacious and youthful energy is the spirit of the Vice brand, and they sought an office space that reflected these qualities.
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